Hope + Glory Becomes Worcester City Women’s Official Kit Partner
We are delighted to announce that Hope + Glory has become our kit partner on an initial three-year deal.
This season’s kit design is based on the City of Worcester and predominantly features some key elements of the city, including Worcester Cathedral, the Cathedral flooring tiles, the Edward Elgar statue, as well as the Land of Hope & Glory musical score, which was composed by the man himself.
The home shirt, which for the most part is our Severn Blue as the dominant colour, has white sleeves as well as a gradient of white as you get closer up to the collar. The side strips of both the shirt and shorts feature Worcester Cathedral and the Statue of Edward Elgar. Alongside the shirt, players will wear blue shorts and white socks with blue trim on top.
The away kit is a purple shirt with an aqua collar and sleeves, with purple shorts, and the socks are white at the bottom, purple in the middle, and aqua on top.
The shirt features Worcester Cathedral, the Cathedral flooring tiles, the Edward Elgar statue, and the Land of Hope & Glory musical score.
We have two goalkeeping kits, one pink and one mint, featuring the Worcester Cathedral flooring tiles on both shirts.
Worcester City Women owner Nicole Allison shared her thoughts about the deal, our new threads, how the kits represent Worcester, and what the City of Worcester means to her.
She said, “I'm extremely proud to unveil our new kit in partnership with Hope + Glory Sportswear—an independent, British brand that shares our commitment to sustainability, creativity, and community.
This kit is more than just a strip; it’s a tribute to Worcester. From the cathedral-inspired detailing to the musical notes and statue of Edward Elgar - reflecting our city’s heritage - the design captures the pride we feel every time we step onto the pitch.
Worcester isn’t just our location, it’s part of our identity: a city where heritage meets hard work, where community matters, and where tradition quietly fuels innovation.
As someone who grew up here, this partnership is deeply personal—Worcester has shaped who I am, and through this kit, we honour its spirit while inspiring the next generation of women and girls to dream big in football and beyond.
Just as importantly, the kit represents the strength, visibility, and evolution of women’s football—a game rooted in perseverance, now boldly claiming its space.”
Worcester City Women's Commercial Director Jon White gave us his thoughts on the relationship the club has built with Hope + Glory and the new partnership.
“We are thrilled to be working with Hope + Glory; they have been incredible since we began discussions at the start of this year.
Understanding the history of our city right from the outset and developing kits that will make our players feel valued and proud to wear in every game.
This also gives us a great opportunity to offer the kits for our supporters, wearing the WCWFC colours in the stands and beyond.”
Keep an eye out on our socials to be notified when both kits are available for pre-order!